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In your Element!
Element's motto is to "...help you run your business vehicles and equipment to increase efficiency and decrease costs." They don't own their vehicles, instead they find the best leasing options for you. Element controls management fees and re-market vehicles to make sure you don't pay more than you have to.
Why are tariffs not a problem? Tariffs only INDIRECTLY affect Element because Element doesn't interact with the direct distribution of transportation/materials. Instead, they are the middle man that helps you get the best deal! Since they don't have to buy parts/vehicles internationally, tariffs don't play a direct role in Element's near future.
EVIDENCE OF GROWTH:
I. Addresses Tariffs Directly
II. Google Trends
III. Trends for this Year!
IV. The Numbers
I. Addresses Tariffs Directly
Element has created a whole portion of their website dedicated to the impact of tariffs for their users.
Ryder, however, has chosen to avoid making comments of the detriment of tariffs to their business
Sources:
https://www.elementfleet.com/
https://www.truckingdive.com/
Element addressing tariffs ⬆️
Ryder's CEO comment avoiding tariff impact ⬆️
II. Google Trends
Search trends for Element for the past 5 years stay reliably steady.
Ryder Management has spikes, but also long periods of time with no interaction. Overall interest for Element Fleet Management is almost 3x that of Ryder.
Additionally, the map of the United States shows Element's prominent involvement around the country. Also, Element is based in Canada and able to cater to two different populations.
Source: https://trends.google.com/
red - Element
blue - Ryder
III. Trends for this Year!
Total Return Graph shows consistent positive returns for Element, despite tariff implementations.
Even though both companies are relatively matching trend-wise, Ryder is seen being a more unsteady line. These unpredictable fall offs have significant dips in return.
Sources: https://stockanalysis.com/
red - Element
blue - Ryder
IV. The Numbers
Even though Element is a much newer company compared to Ryder, it has done a good job building up its financials quantitatively.
In fact, Element reported record revenue and earnings!
Source: https://money.tmx.com/
Final Analysis
Conclusions of Research
Element has directly addressed the primary issue at hand, Tariffs. By accepting the drops that may occur, they have already reached one step ahead of Ryder. Additionally, Element is consistent. Supported by trend data in both search results and financial returns, Element has proved tenacious. It would be much safer and smart to invest in Element right now. Additionally, they are expanding to EV pathways, creating even more opportunities for the future of Element.
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